Bundy Pride - Bundaberg Queensland
The Bundaberg Region is recognised globally for its iconic brands. The Region has a proud collection of businesses, producers and manufacturers who are multi-award winners and are nationally and internationally recognised as leaders in their respective fields. Download -
Bundy Pride Broucher.PDF (2.7MB)
The Aim of "Bundaberg Made & Bundaberg Grown"
The “Bundaberg Made and Bundaberg Grown” initiative aims to showcase the Region’s competencies through the use of an innovative branding campaign and the development of a website and Regional marketing plans. The branding and logos have been designed to be highly visible. They can be used as stickers and labels which can be applied to packaging and products made and grown within our region, as well as incorporated on letterhead, email signature blocks and other stationery.
AIMS & OBJECTIVES OF THE REGIONAL BRANDING INITIATIVE:
- Promote our Region’s businesses, producers and manufacturers at a local, national and global level
- Highlight our Region’s capacity and capability
- Engender pride in local businesses and encourage referrals to other local businesses
- Attract and retain skilled workers
- Position the Bundaberg Region as 'the home' of premium producers and manufacturers
- Encourage customers and consumers of Bundaberg Made and Bundaberg Grown products to look at what else is available from the Region, creating a multiplier effect
- Emphasise the Bundaberg Region as an attractive place to work, live and play
The Proof & driving factor of the Bundy Pride Initiative
Current research indicates the ‘local and regional’ trend is continuing to grow rapidly:
- 'Local & Regional’ is now predicted to be larger than ‘Organic’.
- Consumers understand that local and regional products benefit their local economy, the environment and their health.
- Strong consumer reaction against imported products.
- Food quality concerns over mass produced food products.
- Over 1/3 of national consumers report that Local and Regional is a higher priority for them.
- Consumers want products that are ‘greener’ and want to be able to do their part for sustainability – local and regional is sustainable.
- 94% of consumers would buy local and regional products if they could find them.
- 92% of consumers would like to see local and regional products clearly marked as local and regional.
- 90% of consumers want to make a difference by voting with their dollar spend.